Our Focus
We work with organizations that make a positive impact on one or more of these three things (that we happen to be incredibly passionate about).
People.
Our clients improve people’s lives. They help people in need, foster others’ potential, and add color to our culture and depth to our experiences.
- Action for Healthy Kids
- Affordable Housing Trust
- Cause Impact
- Children’s Hunger Alliance
- City Year Columbus
- Columbus College of Art and Design
- Columbus Food Adventures
- Columbus Housing Partnership
- Homeport
- Columbus Medical Association Foundation
- The Greener Grocer
- Green Energy Ohio
- Green Columbus / Earth Day Columbus
Planet.
Our clients better our Earth. They act as stewards of our environments, advocate for sustainable practices, and actively practice what they preach.
- City Year Columbus
- Columbus College of Art and Design
- Columbus Food Adventures
- Columbus Housing Partnership
- Homeport
- Columbus Medical Association Foundation
- The Greener Grocer
- Green Energy Ohio
- Green Columbus / Earth Day Columbus
Prosperity.
Our clients drive local economies. They’re motivated not only to sell their products and services, but to make a difference in our world.
- Affordable Housing Trust
- Cause Impact
- Children’s Hunger Alliance
- City Year Columbus
- Columbus College of Art and Design
- Columbus Food Adventures
- Columbus Housing Partnership
- Homeport
- Columbus Medical Association Foundation
- The Greener Grocer
- Green Energy Ohio
- Green Columbus / Earth Day Columbus
Our Approach
Creating, elevating, and sustaining great brands takes a thoughtful, purposeful approach. This is ours.
Ponder.
Successful brands are dynamic. They move to meet people where they are. And people are moved by them. What do you do when your brand shows no signs of moving anyone or anywhere fast? We ponder. We ask questions. We poke and we prod. We seek to understand your unique challenges, whether your brand doesn’t exist yet or it’s stuck in a rut.
Pivot.
We synthesize everything we’ve learned into a solid brand strategy. This strategy becomes the foundational support at the center of your brand—which, in physics, is also called a fulcrum (hence our name). On top of strategy, we layer big ideas for creating or elevating your brand. It’s a pivotal point in your brand’s trajectory.
Propel.
We test creative solutions and gather your feedback. We push the visual and verbal levers of your brand—up, down, in every direction, until we find a place along the continuum of creative ideas that’s right for your brand. Then we execute our ideas and make a plan for sustaining your brand’s momentum within your overall marketing and business strategies.
Our Services
We dig deep to understand who you are at your core and what resonates with the people you’re speaking to.
Then we bridge the two—creating a meaningful, memorable connection between your brand and your audience.
Depending where along your brand’s evolutionary path we’re engaged, we draw from several areas of expertise to help you meet your goals.
- Strategy
- Brand Identity & Design
- Positioning & Copywriting
- Interactive Media
- Photography & Video
- Environments
