We create, elevate, and sustain brands that positively impact their communities.

  • Our Focus
  • Our Approach
  • Our Services

Our Focus

We work with organizations that make a positive impact on one or more of these three things (that we happen to be incredibly passionate about).


Our clients improve people’s lives. They help people in need, foster others’ potential, and add color to our culture and depth to our experiences.


Our clients better our Earth. They act as stewards of our environments, advocate for sustainable practices, and actively practice what they preach.


Our clients drive local economies. They’re motivated not only to sell their products and services, but to make a difference in our world.

Our Approach

Creating, elevating, and sustaining great brands takes a thoughtful, purposeful approach. This is ours.


Successful brands are dynamic. They move to meet people where they are. And people are moved by them. What do you do when your brand shows no signs of moving anyone or anywhere fast? We ponder. We ask questions. We poke and we prod. We seek to understand your unique challenges, whether your brand doesn’t exist yet or it’s stuck in a rut.


We synthesize everything we’ve learned into a solid brand strategy. This strategy becomes the foundational support at the center of your brand—which, in physics, is also called a fulcrum (hence our name). On top of strategy, we layer big ideas for creating or elevating your brand. It’s a pivotal point in your brand’s trajectory.


We test creative solutions and gather your feedback. We push the visual and verbal levers of your brand—up, down, in every direction, until we find a place along the continuum of creative ideas that’s right for your brand. Then we execute our ideas and make a plan for sustaining your brand’s momentum within your overall marketing and business strategies.

Our Services

We dig deep to understand who you are at your core and what resonates with the people you’re speaking to.

Then we bridge the two—creating a meaningful, memorable connection between your brand and your audience.

Depending where along your brand’s evolutionary path, we’re engaged, we draw from several areas of expertise (both in-house and with trusted freelancers) to help you meet your goals.

  • Branding
  • Marketing
  • Social Media
  • Interactive Media
  • Print Design
  • Photography
  • Videography
  • Strategy
  • Positioning
  • Copywriting
  • Typography
  • Hand-lettering
  • Illustration