May 2010

During the photo shoot for the Bike to Work Challenge posters we also took a few minutes to ask cyclists why they rode their bikes. See what they had to say in our latest video feature:

In our last post we mentioned our involvement and work with Yay Bikes! Bike to Work Challenge. The challenge starts next Monday, May 10th, with a launch party pancake breakfast (click to view the facebook event) at North Bank park on the west side of Columbus.

We will take this opportunity to introduce the Fulcrum Creatives' Bike to Work Challenge 2010 team: http://biketoworkchallenge.com/teams/fulcrum-creatives/

The Riders:

Taylor Kruse
Position at Fulcrum: Marketing Coordinator + Creative
Time bike commuting: 5-6 years now whenever possible
Bike: Serotta fixed gear or LeMond road bike
Commute: About three miles through downtown
Favorite part of his commute: Riding through the center of downtown and watching the city get started every morning. The blue reflections from building windows across the intersection of 4th & Broad on especially sunny days. "I either need coffee or a bike ride to get my morning going. When I have both, my day is always better."

Liz Samuelson
Position at Fulcrum: Principal + Creative
Time bike commuting: 2-3 years
Bike: Specialized Tricross
Commute: About three miles through University District
Favorite part of her commute: "Speeding down High St. with the with blowing through my hair."

Ellen Schulte
Position at Fulcrum: Design Intern Extraordinaire + Creative
Time bike commuting: 1 year
Bike: Huffy road bike
Commute: About two miles through the east side of downtown.
Favorite part of her commute: Riding down E Gay st. and then traveling faster than the cars on N High st. "It makes me feel powerful!"

The 4th fulcrumite, Jason Moore, is passing on the Bike to Work Challenge this year, due to a new born child (due any day now!) But, do not question his dedication to the cause, Jason previously bike commuted for four years, and his low mileage VW stands as proof.