Brand Identity
Cheer for Cycling with Yay Bikes!
December 15, 2009 Late in 2009 Yay Bikes undertook a brand and web site refresh, led with a logo designed by Fulcrum Creatives' Liz Samuelson. Taking inspiration from the organization's playful title, the logo features a set of high rise handle bars and a familiar bike silhouette. Yay Bikes! is an online resource for cycling information, advocacy, and community. Take a look at their new web site at yaybikes.com.
Renewable Energy
November 3, 2009 We created the visual brand for Tipping Point Renewable Energy, devloped a complete website, and all other collateral, including product identity for one of their systems.
National Center For Social Entrepreneurs
October 30, 2009 We developed this Identity for the National Center for Social Entrepreneurs. Based in Minneapolis, they have representatives from Columbus, Ohio to Albuquerque, New Mexico. Aiding and consulting with non profits and social enterprises across the country they have aided many in creatively finding ways to fund mission through hybrid enterprises and businesses consciously watching the triple bottom line.
Green Powered Lawncare
October 26, 2009 Brand identity for Carbon Zero Lawn Care. This Columbus-based business powers all of their lawn equipment electrically with power supplied by the solar-panel mounted on the roof of their truck.
The Core Collection
October 26, 2009 Logo and business card design for Edy Keeler and The Core Collection.
Gears and Gardens
October 26, 2009 Fulcrum Creatives was proud to donate design work for the ACGA's Gears and Garden's Tour this past summer. The tour was organized in a group effort by the awesome Trish Dehnbostel (photographer above) at Local Matters, Meredith Joy (our new client with Yay Bikes), Amy Pinnegar with the OSU Master Gardener. Logo design by Kyle Kastranec with direction by Liz Samuelson. We are super excited to be a part of such an awesome event.
