CREATE

Creativity has communicated complex ideas for centuries.
 
When used in a strategic and calculated manner, it builds the basis of a strong brand – one that is clear and consistent. It pulls your organization up from a crowd of competition, giving it a platform from which to be heard. Once above the noise it is easier to communicate your organization’s goals, products or services and connect to your audience on an emotional level.

FEATURED PROJECTS

Bike to Work Challenge

Bike to Work Challenge

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What we did:
Brand Identity, Sponsor Packet Design, Photography, Video, Web Design,
Poster Design

About the project:
The cornerstone of Central Ohio’s Bike Month celebration is The Bike to Work Challenge, a friendly competition among employer-based teams in Central Ohio to determine which can achieve the highest bicycle mode share over 11 days in May. Challenge cyclists can earn their teams up to two points a day by logging their bicycle commutes to and from work; teams win their brackets by making the highest percentage of their organization’s total possible commutes by bike. The competition is a project of Columbus nonprofit Yay Bikes!

Bike to Work Challenge fits with many of our values. We support cycling as a mode of transportation, fun, and competition. Cycling helps promote healthy lifestyles, dynamic communities, and environmental progress. Look out for team Fulcrum Creatives in the 2010 Bike to Work Challenge!

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