Children's Hunger Alliance Print Materials

What we did: Design

Challenge

Children’s Hunger Alliance has bragging rights few nonprofits can claim: it commits more than 92 percent of its revenue to services. Ironically, the organization’s printing budget was higher than most, for a few key reasons: countless design templates, lots of single-purpose marketing materials, and multiple departments producing their own unique communications according to their own unique print calendars.

Solution

Fulcrum Creatives conducted an exhaustive audit of all CHA communications— analyzing each one’s function and looking for redundancies. We interviewed internal teams about their communications needs and goals. Then we developed a strategy for combining redundant communications, and for printing more efficiently in batches. Finally, we designed a visual system to unite all shared communications under one master brand, while giving each department its own coordinating identity through complementary colors.

Impact

Fewer communications didn’t just mean nearly 50 percent less in printing costs for CHA. It meant more meaningful connections with its donors, employees, and the children it serves. A refined logo, fresh color palette, and color photography celebrate the organization’s positive impact—and, thanks to a smart printing strategy, actually costs the organization less than its old the three-color approach and black-andwhite photos. CHA’s refined look and feel has now also been applied across its streamlined communications, from its quarterly newspaper to program brochures and flyers.

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