Create

Creativity has communicated complex ideas for centuries.
 
When used in a strategic and calculated manner, it builds the basis of a strong brand – one that is clear and consistent. It pulls your organization up from a crowd of competition, giving it a platform from which to be heard. Once above the noise it is easier to communicate your organization’s goals, products or services and connect to your audience on an emotional level.

Columbus Medical Association Foundation

Columubus Medical Association Foundation | Audio Annual Report & Collateral

What we did: Sound Engineering, Photography, Design, Copy writing, Vendor Coordination

The Columbus Medical Association Foundation (CMAF) wanted to approach the concept of annual report in a new and innovative manner. As a solution we produced an Audio Annual Report. We interviewed member doctors and grant recipients from the community to produce 6 audio tracks with music and narration around the Foundation's 4 Affiliate organizations. The CD contained audio for any cd player and an auto launch browser when placed into a pc to listen to the tracks and / or access the pdf of financial information. All tracks and pdf were then made available on their website. Also shown in the gallery is supporting print collateral.

image: